NICOLE YERSHON AND THE NYC

 

  • Nicole Yershon is a maverick, inspiration and the original ‘rough diamond’. She is at once an executor, a consultant, a coach, a speaker, a judge, a mentor, a ‘super-connector’ and Amazon #1 Best Selling author.

  • The NYC is at the heart of a vast International network of startups, entrepreneurs and bleeding edge businesses. Where most of us say ‘why not’ the NYC will already be halfway through doing it. The NYC brings an attitude and philosophy based on hard earned experience to the way business now needs to think and work.

  • The NYC works AT the front line of innovation - implementing complex programs and bringing organisations kicking and screaming into the 21st Century. The NYC properly defines disruption by challenging the way things get done - so that they get done. And when that’s done making it actually happen.

 

I hate being asked what I do. I always answer with hesitation, as no simple sentence or comparison with a typical job works.

I love working with people who get that what I do isn’t a job title but a set of essential roles today. I’m a doer, fixer, finder, inspirer, completer and connector. I make things happen and solve problems others find hard to fix.

I call it being creative.

Not the stereotypical agency definition of art director and copywriter or fashion designer or artist but a lover of life, great people - solving business challenges and making things happen.

Take a look:

 
 
 

I wrote a book explaining how I got to where I am today and the lessons and insights I picked up on the way. It became an #1 bestseller

Rough Diamond By Nicole Yershon

BUY ON AMAZON

Disruption presents many challenges and opportunities - Nicole turns both into advantages. She is not content unless her clients get impact and return on their investment. It's always about delivering measurable value to the business.

  • Nicole is the founder of The NYC and before that the Ogilvy Innovation Labs – the dedicated ‘future thinking’ unit of Ogilvy & Mather Group. Part of WPP Group plc. 

  • Before that with working with some of the leading Marketing Agencies in the world - GGT, Simons Palmer and TBWA

  • Nicole's Amazon Best Selling first book, 'Rough Diamond: Turning Disruption into Advantage in Business and Life', is available. As are the courses on how to be an Intrepreneur.

I’ve had the privilege of working with incredible people along the way.

These are just a few of the clients NYC has worked with over recent years. Danone, Havas, Amex, IBM, Ravensbourne University, BP, London Business School, E&Y, Accenture, Pfizer, GA Group, Great Western Railways (GWR), Go Compare/WeFlip™, Unilever, BA and Whitbread.

SOME OF MY OTHER ROLES

Nicole sits on several boards, judges, and mentors. She travels the world giving talks on many topics, from disruption and life and what to do about either to business transformation and behavioural change.

Nicole also works with many pioneering businesses around the world. For example, Appear[Here], Microsoft Ventures, IBM Smartcamp, and Cisco Big Awards. 

“NICOLE SITS AT THE COMPLEX AND VITAL INTERSECTION BETWEEN BUSINESS, CREATIVITY, TECHNOLOGY, MARKETING AND THE FUTURE. ALWAYS TURNING DISRUPTION INTO ADVANTAGE”