GOOGLE FIRESTARTERS SPEAKER EVENT

“Google Firestarters: The Return of The Magnificent Seven”

Nicole Yershon describes herself as a maverick, inspiration and a troublemaker (in a good way). She's just released her new book 'Rough Diamond' which describes her journey of driving change, creating things from nothing, and turning disruption into advantage.

Nicole also told a couple of vivid personal stories of how she'd made change happen when everyone around her was against it: 'ask not why we can do this, ask why we can't'.

Disruption is so often seen as a negative word but it also leads to huge opportunity - but we have to get uncomfortable and persist through the pain barrier that change often brings with it. Innovate at the core.

Neil Perkin - onlydeadfish.co.uk

For our recent Google Firestarters (our 26th!), we revisited a successful format that we first did two years ago. In 2015, in one of our most successful Firestarters ever, seven of the best minds in the industry gave a ten minute perspective in answer to a single question: what's the best thing that you've learned in your career?

This time we brought together another seven brilliant industry brains in the same quick-fire format to answer what is arguably the defining challenge of our time: what’s the best insight that you’ve learned for dealing with change and complexity?

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