PODCAST, HOW TO RUN A SUCCESSFUL INNOVATION LAB

Episode Info

In today's episode of the Idea to Value Podcast, we talk to Nicole Yershon, who ran the successful Innovation Lab at Ogilvy, one of the world's largest advertising firms.

We talk about what an innovation lab is, and what it takes for it to be successful and actually add value.

Topics discussed today: * Moving from an analog world to a digital world (01:30) * Trying things which have never been done before (02:30) * The purpose and evolution of an Innovation Hub at Ogilvy (04:15) * The challenge of working with imperfect technology at the start (06:45) * How you measure success of innovation in a lab, the "Six R's" (07:30) * How business management happens in the creative industries (09:30) * How leadership attitudes affect innovation (11:00) * Is an innovation lab appropriate for every company? (12:00)

Links included: * The six Rs behind successful innovation: http://www.telegraph.co.uk/sponsored/business/the-elevator/12171503/tips-for-successful-innovation.html  * Nicole's Website: https://www.nicoleyershon.com