ROUGH DIAMOND LOS ANGELES, USA, BOOK LAUNCH - NOV 2017
“Different Rules ex-Ogilvy ‘Disruptor-In-Chief’ Nicole Yershon Launches Rough Diamond — Turning Disruption Into Advantage In Business And In Life”
“It’s a book about the inevitable things that happen to us and what we choose to do about them. Some are small and you just take them on board and some are large and try to blow you off course. You can be defeated by them or you can use them as fuel to fire you up.”
“It’s very easy to look around and think the world is stacked against you. Everywhere you look there’s out-dated systems, and crazy procedures. Processes that seem designed to reward the lazy, waste valuable resources and promote the mediocre.
If you do nothing you might spend your entire adult life having the imagination and inspiration sucked out of you. You’ve got two choices, you can let it crush you or you can push back and write your own rules.
Things happen so fast that the old rules don’t work anymore anyway. It doesn’t take a PhD to figure that. What it takes is the balls to change it up and make the new rules to get stuff done.
Maybe it takes a woman to call time and bust the conventions that keep these old rules in place, I’m not sure, but I knew it could be far better — and anyway nobody managed to stop me.
Not even being ousted from the innovation business I had built inside a global agency over 17 years stopped me. It got closed down by the same old mentality. And that just made me write this book — oh, and build three brand new businesses…” — Nicole Yershon
