ROUGH DIAMOND LISBON, PORTUGAL, BOOK LAUNCH APRIL 2018

I was excited to be launching my book, Rough Diamond with Second Home in Lisbon.

How do you disrupt an industry from the inside? How do you drag an iconic company into the digital age? How do you really get entrepreneurs and corporate CEOs to work together to build a better tomorrow?

Hear Amazon #1 bestselling author and founder of Ogilvy Labs, Nicole Yershon, in conversation with storyteller and founder of Virtuosity, Elizabeth Heathfield, as they discuss the practical realities of making innovation happen.

HOW WOULD YOU CHARACTERISE ROUGH DIAMONDS?

I CAN SPOT IT WITHIN PEOPLE. AND ACTUALLY IT’S VERY SIMPLE. YOU LOOK AT ACTIONS SPEAKING LOUDER THAN WORDS, AND THAT’S WHEN YOU GET TO THE DOERS. THERE ARE LOADS OF FAMOUS EXAMPLES. RICHARD BRANSON: DYSLEXIC, DIDN’T GO TO UNIVERSITY. STEVE JOBS DIDN’T FINISH COLLEGE. ALAN SUGAR.

MY DAD ALWAYS SAID, “ALL OF THE ONES WHO DIDN’T FINISH SCHOOL, OR WERE NOT HIGHLY EDUCATED, ALL THE HIGHLY EDUCATED ONES WORK FOR THEM!” ALL THE ONES THAT REALLY MAKE IT ARE THE ENTREPRENEURS WHO QUESTION EVERYTHING.