SILICON VALLEY - WORKING WITH ARF AT ADVERTISING WEEK EUROPE - NOV. 2016/MAR. 2018

OUR MISSION

To further, through research, the scientific practice of advertising and marketing.

Technology has been both a boon and a bane to marketers: more ways to connect with customers, but far more complexity. There has never been a more critical need for solid information, standards, and transparency. Businesses can only grow when operating on correct information and real insights — drawn from empirical research, objective experiments and valid market tests.

Since 1936, the Advertising Research Foundation has been the standard-bearer for unbiased quality in research on advertising, media and marketing. Its powerful knowledge, unifying standards and best practices have benefited its 400+ member companies many times over.

Only the ARF brings together advertisers, agencies, media companies, research companies and ad tech into one conversation about how to be better at what we do.

When the ARF attends industry events, we work to bring back to our Members inspiration, insights and information to help your business . . . whether or not you had the chance to be there in-person.

In March 2018, we had the opportunity to be at Advertising Week Europe in London.  We attended with our cameras and listened to what advertiser, media, tech and researcher speakers were talking about.