THE DRUM PRESENTS: SHINY NEW PODCAST - SEPT 2018
https://www.thedrum.com/news/2018/09/22/the-drum-presents-tom-ollerton-talks-nicole-yershon-founder-ny-collective
Talking about the latest marketing technology in order to make sense of it for brands and agencies to apply it through his podcast 'Shiny New Object' is Tom Ollerton, AI consultant and the former innovation director at We Are Social.
In this episode, Nicole Yershon, former chief at Ogilvy Labs, Times best selling author and founder of NY Collective & LabForHire&Co offers her insights on innovation, a topic she knows better than most from her lengthy experience in the industry.
Each episode of The Shiny New Object Podcast will be distributed in partnership with The Drum and can be followed by subscribing through the Apple podcast app (which also currently features the SheSays Says series) here on the website or follow The Drum's SoundCloud page.
Tom Ollerton is a consultant in the field of creative artificial intelligence. He helps brands use the speed and scale of AI to make their content and media budgets work harder. Tom runs a monthly meetup called ‘I’ll Be Back’ that studies the intersection of creativity, ads and AI. Each week he interviews an influential marketer about their favourite new marketing technology.
"Good people know good people" this quote is from Nicole Yershon / Founder NY Collective & LabForHire&Co on this week's Shiny New Object Podcast. Nicole is without doubt the most experienced innovation person in this town or any other. Her monster stint at Ogilvy defined what the 'Innovation' role was at an agency and what it could achieve. Since moving on from ad land she's set up four businesses, written an Amazon #1 best seller.
Despite this success she's hell bent on learning all she can about new tech that intrigues her. I stopped taking notes during this podcast because I got so caught up in what was at times an emotional discussion. Nicole genuinely makes our industry a better place for brands, their agencies and the young people who want to be part of its future.
