Virtual Panel.. 'Innovate or Fail' - July 2020

In this fast paced webinar, experts from brands, agency and industry experts discuss how the COVID-19 crisis is unparalleled in modern times. In this new world, more change took place in 10 weeks that was predicted to take place in 10 years. For businesses around the world, the word ‘pivot’ has become a watchword. Business models were turned on their head and those that didn’t embrace digital transformation were left stranded, many fatally.

The effects of COVID-19 are immense and businesses have grappled to cope with the impact on their operations. However, with signs that the worst is now over, the narrative is now shifting to recovery and businesses are moving to gear-up into the next phase.

But with change comes opportunity and stories of successes are starting to make their way from the carnage wrought by COVID-19.

This event is a must-have for brands, marketers and agencies that want to learn about successful businesses that emerged stronger from COVID-19. How can your business benefit from the post COVID-19 landscape? What changes do you need to make to succeed in an environment where many competitors may have failed.

You will hear the answers and more from our line up of brilliant guests including:
- Fabiola Stein, Global Head of B2B Marketing at HP
- Christina Kao, Co-Founder & Managing Partner at Camelia Beauty
- Jenny Stanley, Founder and MD of Appetite Creative
- Jeremy King, CEO of Festival of Media and M&M Global
- Nicole Yershon, Founder of The NY Collective
- Phil Livingstone, Ex Global Director of Digital Marketing at The Body Shop and former Head of DigitalMarketing, Social Media & Content at British Gas
- Alex Wright, Head of Insight at BLIS.

You will gain insights into:
- Actions to take now and how to prepare for the new future
- Trends that will shape the new future
- How to get new consumers and interaction
- Creating digital engagement with your current consumers in new ways
- Renewed vigour around creativity, performance and innovation
- Marketing and communications in a crisis and beyond