Nicole Yershon Nicole Yershon

The Actionable Futurist

Hear Nicole speak about why we need disruptors in any business - The prayers, players, and stayers - The Ogilvy Lab Rats and Lab days - Measuring the impact of disruption - Can disruptors be made or are they born? - How a “black book” of suppliers became a community

Read More
John Caswell John Caswell

Joining The Dots

International Women's Day 2020, meet 100 trailblazers redefining the creative industry. At The Dots, International Women's Day isn't just a day – it's a whole month! A time to take over the site and shine a light on the women and non-binary people redefining the creator landscape.

Read More
John Caswell John Caswell

Meet The Maverick

Nicole Yershon the maverick, inspiration and the original rough diamond. She is, at once a consultant, speaker, judge, mentor and connector. Operating on the front lines of innovation, Nicole brings organizations kicking and screaming  into the 21st Century. In that sense she properly defines disruption. Nicole enjoys operating at the complex and vital intersections between creativity, technology, marketing and the future.

Read More
John Caswell John Caswell

THE BABYFACED ASSASSIN

Nicole dives into her time at Ogilvy & Mather and a rather ingenious way of generating R&D budget for their London Digital Innovation Lab that involved pimping out Rory Sutherland, her Fearless Manifesto, the work of The NY Collective, her best-selling Amazon book Rough Diamond and a whole lot more.

Read More
John Caswell John Caswell

Little Did They Know

Just be careful what you wish for. A great friend of mine asked me to drop in on a series of workshops they were already doing and add a bit of inspiration. To say this is my idea of a great invitation is an understatement.

Read More
John Caswell John Caswell

Developing A Conscience

Defeating Death, Fear and Tragedy - We wanted to spread a little bit of light and hope by promoting those who got better through COVID… pushing back on the negative defaults of media generally.

Read More
John Caswell John Caswell

Warmed By The Fire

I really enjoyed the Fireside chat at The Samphire Club Jan 2020 - I was riffing with Samphire Club founder, John Harvey at the event held at the Hotel du Vin. It was a welcome return to Exeter as I had previously been a Like Minds' speaker in 2019.

Read More
John Caswell John Caswell

WHAT A SUPER CONNECTION

It never ceases to amaze me just how much value was thrown off from these events. I’m republishing this article from 2015 to remind us just how far ahead of the curve these things were. I built and ran the Labs for Ogilvy. This was in 2015 and the connections and value still reverberate today.

Read More
John Caswell John Caswell

DEVELOPING SOCIAL STRATEGIES

Many SME's (Small Medium Enterprises have to stay up to date with their customers across all the social media channels. But they often lack the time and the patience to do it right.

Read More
John Caswell John Caswell

Celebrating International Women’s day

I think of IWD and I am full of hope and yet I’m full of frustration too. My achievement as a woman - “Being successful by disregarding the idea that I’m a woman.”

Read More
John Caswell John Caswell

Becoming A Super Connector

I love working with people that need to get things done. Whether that’s an important program that needs delivering, a business challenge that needs solving or an opportunity that needs grasping. The key ingredients are the passion to get it delivered and the inspiration to spark others on the team to take responsibility and engage.

Read More