Dutch Media Week Creative Jamming AI Session 2024
During the Business Day on September 30th, 2024 - the opportunities and challenges of technological innovations such as AI and immersive content will be central.
New technologies and changing media behavior are driving the media world to innovate. Where media companies once had a monopoly on news and entertainment, today anyone can create a full-length movie with revolutionary AI tools like Sora or Unreal. The inestimable appeal of social media, especially for young people and minority groups, requires strategists and content creators to develop new formats and channels to continue to engage these target groups. These technological developments and democratization of media are leading to new program formats, collaborations and markets, with countless crossovers between traditional media, new media and the gaming industry.
Speakers
Nicole Yershon
Nicole Yershon is an innovation pioneer and inspiration, leading businesses into the 21st century. She is the founder of The NYC and former head of Ogilvy Labs. Nicole is the author of the best-selling book 'Rough Diamond' and a sought-after speaker on disruption and business transformation.
Nicoletta Iacobacci, Ph.D.
Nicoletta Iacobacci is a global expert in ethics and emerging technologies, with a focus on public media. She is a member of the European Commission's Ethics & Integrity Team and teaches at Webster University in Geneva. Her work focuses on the ethical implications of AI and technology in society.CREATIVE JAMMING SESSION
